Meet The CEO
ABOUT THE CEO
Simon Oyetuga brings a broad and distinguished spectrum of industry experience to his role as Chief Executive Officer of 2sh Limited. Over the past two decades, Simon has built a reputation as one of Nigeria’s most versatile and forward-thinking marketing communication leaders. His professional journey cuts across Media Independent agencies, Digital Marketing firms, AdTech enterprises, and top-tier Specialized Out-of-Home (OOH) advertising companies, where he consistently delivered transformative ideas and measurable business results.
Simon is without a doubt leaving a lasting footprint in the marketing communications industry, in particular the OOH sector—from championing data-led planning and location intelligence to pioneering new iconic display structures, audience measurement approaches, and integrated campaign models that shape the evolution of Nigeria’s outdoor advertising ecosystem.
His leadership philosophy is deeply rooted in innovation, collaboration, and excellence. He is known for forging powerful strategic partnerships, building high-performance teams, and designing solutions that bridge creativity with technology. Over the years, he has successfully guided brands, agencies, and media owners toward more effective communication strategies, helping them navigate shifting consumer behaviour and the growing demand for accountable media.
Today, as CEO of 2sh Limited—and supported by a multidisciplinary team of strategists, creatives, engineers, and technology specialists—Simon is steering the company into an era of growth. Under his leadership, 2sh Limited is firmly positioned as a formidable player in Nigeria’s rapidly evolving local and global marketing communications landscape, offering future-ready solutions that merge innovation, insight, and executional excellence.
